Welcome to AdreamSeo

1) Sitemaps The sitemaps tool is a brilliant way of communicating to Google the pages you would like to be indexed. Google will none the less go and index your website whether you are using a sitemap or not, however the tool allows it to be made easier for Google to index the pages that you want it to. If you choose to you can exclude pages, although you are able to use a generator in order to produce the XML formatted file. Below are 3 links for generators: dmxzone.com/go?10538 code.google.com/p/sitemap-generators/wiki/SitemapGenerators google.com/support/webmasters/bin/answer.py?answer=40318&hl=en   2) Analysing Content Of the many things Google does not like is duplicate content, what is even worse is duplicate titles and descriptions, which are the importantMetatags. The Webmaster Tools will permit you to observe if there happen to be any pages with duplicated titles or duplicated descriptions.   3. Web Crawl Diagnostic After Google has crawled/indexed through your website, and hopefully all your pages will be visible in the index. This tool will then be able to help you investigate if Google had any issues in finding the pages. If Google is not able to find a page, it will not appear in the search engine listings. This can be due to broken links, content that may have been moved or other issues that can be easily picked up.   4) External Links This tool provides you with all of the links that go to your website from other website pages on the internet. The great thing about this tool is the link shown on the right hand side which allows you to view all of the inbound links. Essentially the more inbound links the better it is for you.   5) Geographic Targeting This particular tool is more advanced and will influence a small niche group of people. One of many key changes in Google’s distribution of search results is the pre filtering options that can be done when you search. Google will go ahead and filter you results whether you ask or not. For example if you do a search for a topic using Google with a .com suffix when you are in a different country, it will still show you results that are biased towards the country that Google believes you to be in even when you do not want these results. How does it do this? Essentially it produces results for websites with a country specific suffix i.e. .jp forJapanor .au forAustralia, or websites that are hosted in the country. On the other hand, if you have a .com website which is not hosted in let’s say inAustralia, you would not be found in the search results of that country specific search. The answer would be to use Google’s Geographic Target, whereby you are able to choose the country you wish to target.

The SEO community has been in frenzy from this past week due to the latest update from Google, called Penguin. The Penguin update came down the channel last week, just behind the release of the latest Panda update. As most of the large scale updates in the recent year have been directed on Panda, many website owners are now wondering what the difference if any there is between Panda and Penguin are. Google Panda update overview: Corresponding to Google’s official blog post at the time of Pandas launch, “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” Essentially, Panda updates are programmed to aim for certain pages that are not in a way spam but are not of great quality. This became the first ever penalty that chased after “thin content,” subsequently the websites that were knocked the hardest by the initial Panda update were content farms, where users were able to produce dozens of low quality, keyword stuffed articles that provided no real value to the reader themselves. The Panda update is a total site penalty system, which basically means that if a number (no exact number) of your webpages on you website were to be flagged for having not enough content, your entire website could be penalised. The Panda update was also planned to halt scrappers (websites which would take and publish another company‘s content) from outranking the original website/author the content was taken from.        Below is a numbered list of all the Panda updates and the release dates 1. Panda 1.0 (aka the Farmer Update) on February 24th 2011 2. Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries) 3. Panda 2.1 on May 9th 2011. 4. Panda 2.2 on June 18th 2011. 5. Panda 2.3 on around July 22nd 2011. 6. Panda 2.4 in August 2011(Panda goes international) 7. Panda 2.5 on September 28th 2011. 8. Panda 2.5.1 on October 9th2011. 9. Panda 2.5.2 on October 13th 2011. 10. Panda 2.5.3 on October 19/20th 2011. 11. Panda 3.1 on November 18th 2011. 12. Panda 3.2 on about January 15th 2012. 13. Panda 3.3 on about February 26th 2012. 14. Panda 3.4 on March 23rd 2012. 15. Panda 3.5 on April 19th 2012. 16. Panda 3.6 on April 27th 2012. 17. Panda 3.7 on June 8th 2012. 18. Panda 3.8 on June 25th 2012. 19. Panda 3.9 on July 24th 2012. 20. Panda 3.9.1 on August 20th 2012. 21. Panda 3.9.2 on September 18th 2012. 22. Panda Update #20 on September 27 2012 (overlapped the EMD Update) 23. Panda #21 on November 5th 2012. 24. Panda #22 on December 4th 2012. 25. Panda #23 on December 21st 2012. 26. Panda #24 on Jan. 22nd 2013. Many website owners have complained that even after having made changes to their websites to be more “Panda friendly,” the websites then did not automatically regain. The updates do not occur at regular periods, Google does not re-index every website every time therefore some website owners were bound to handle with low traffic for many months until Google managed to get around to crawling through their website again and taking notes and record of any positive adjustments. Google Penguin update overview The Google penguin update launched on April 24th. Based on the Google blog, the Penguin update is an “Important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google specifies that the typical black hat SEO tactics like Keyword stuffing would potentially get a website into trouble, but less inconspicuous tactics would also cause the Penguin update to flag your website. Websites which are affected by this change might technically not be easily apparent without deeper analysis or expertise, but the common thread is that these websites are doing much more than simply just white hat SEO. It is believed that these websites are engaging in webspam tactics to manipulate search engine rankings. Website owners should be wary to ensure they check their Google Webmaster accounts for any messages from Google warning them regarding any past spam activity and a potential penalty.  Google alleges that the Penguin update has impacted roughly 3.1% of queries.  As a website owner if you happen to witness high traffic losses between April 24th and April 25th, the chances that penguin is to blame are extremely high, even though the new Panda 3.5 update came out around the same time. Sadly, Google has yet to pinpoint exactly what signals Penguin is searching for, dozens of website owners that were negatively impacted are clueless as to what went wrong with their onsite SEO. Numerous members in the SEO community have contemplated some factors to Penguin might be: 1. Aggressive exact-match anchor text 2. Overuse of exact-match domains 3. Low-quality article marketing & blog spam 4. Keyword stuffing in internal/outbound links Google has thus far released the following Penguin updates: 1. Initial Penguin Update, April 24th 2012 2. Penguin 1.1, May 25th 2012 3. Penguin #3, October 9th 2012

A 301 redirect in plain saying is a fixed redirect which takes the user from the old website address to a new website address, e.g. www.abc123.com/oldpage.html to www.abc123.com/newpage.html. The redirect is employed to give search engines and website visitors the updated current website content when go to access the website from the old link or from their favourites. How to go about redirecting from your old website to your new website 1. If you are not from a computer technical background and are unfamiliar when it comes to administer a website, you should then go and speak to your web developer regarding the matter of producing a 301 redirect. Inform your developer of the old address and of the new address and where it is located. 2. If you are technically savvy and can take on this task on your own then choose the type of server your website is running on blow and follow the instructions. Websites running on the Unix/Apache Servers 1. FTP into your website and within the root folder, download and make a copy of the htaccess file and then save it in to a backup folder somewhere you can locate easily, so that you can begin from a working file if you potentially make an error. 2. Open the htacces using a program such as Dreamweaver or a free alternative Notepad++ and begin to type a new line of code at the end of the current code. 3. From here place in the redirect based on the example shown, observe closely to the spacing used: redirect 301/oldpage.html http://abc123.com/newpage.html 4. Save and upload your file to the server and assess the redirect by visiting the old URL. Websites using the windows servers If you are adopting the windows servers unfortunately the page to page redirects are fairly clunky due to the fact that a page must exist at the old location for the website to redirect visitors to the new website location. 1. Place a webpage at the old location of the website address e.g. http://www.abc123.com/oldpage.asp 2. You now have two options on how the code can be applied. If you are handling a common ASP website then you must place the code above the <html> tag or the <!DOCTYPE> <%@ Language=VBScript %> <% Response.Status=”301 Moved Permanently” Response.AddHeader “Location”,”http://xyzname.com/NewPage.asp” %> If you are handling an ASP .NET website, then the code shown below must be placed above the <html> tag or <!DOCTYPE> <script runat=”server”> private void Page_Load(object sender, System.EventArgs e) { Response.Status = “301 Moved Permanently”; Response.AddHeader(“Location”,”http://xyzname.com/NewPage.asp”); } </script> 3. From here, proceed to the new website page and test by visiting the old URL and observe to see if you are redirected to the new website. If you are however unable to perform this action you may always contact one of our developers.

SEO, if done correctly, with detail and precision foremost, will not just simply help to develop your search rankings. It vastly augments your complete website from angle of search engines including the outlook from your visitors. This should ultimately, instead of attempting to manipulate or fool the search engine algorithms, be the aspiration of your SEO campaign.   1. Constructing stunning content The main focus and highly regarded aim of your website and subsequently the most crucial and integral part of your optimisation attempts, is your content. This is an important fact, you can side-step the search bots for a period of time, however if your website content is of poor nature, no-one is going to access your website or share this with anyone else let alone the world what you have to offer.   2. Choose an appropriate calling Your website can handle a wide variety of general subjects; however that will increase your work load. Websites that deal with general topics and interests have to barter with arduous competition from other websites that may already be incredibly well established and influential. Focus on a single calling or subject may reduce your assembly of viewers, though on the other hand it reduces your opposition. You are able to write for influentially on your chosen subject, you can therefore develop a reputation of accuracy towards a fewer yet devoted audience.   3. Cautiously investigate keywords There is a risk of applying too many keywords in your content on your website which we discussed in “10 SEO blunders you should avoid” however this does not imply you then must intentionally not use them anymore, on the other hand the use of keywords are incredibly vital for SEO. Store a sound-researched list of the commonly searched keywords within your subject/topic. Upon completion place these keywords across your website strategically, however as already mentioned to not use too many keywords in one location to which your sentences begin to become abnormal. 4. Keep close to the usage of SEO friendly URLs When developing your websites you should also make sure to ensure that you optimise the pages at a foundation level. Proceed by making sure that each page on you website has a unique and SEO friendly URL that explains what the page is about in a few descriptive words. For example if your site is about photography, instead of <www.myphotogrphywebsite.com/gallery/item5?=26783> try converting it to something like <www.myphotographywebsite.com/gallery/africa-wildlife-lions>, this would be more search engine friendly   5. Usage of tags and Meta Descriptions You should build concisely informativeMetadescriptions of all your web pages with the keywords for that particular page being visible in the description. You will get 105-160 character to fill. These Meta descriptions are most probably not used by Google these days for ranking; however they are noteworthy in grabbing the attention from viewers in the search results page. Make sure to include title tags as well for every page on your site. These tags will have a 70 character limit and provide fast descriptions of each page with at least one to two page suitable keywords inside of them. However make sure that they are user friendly to readers and not just keywords.   6. Do not forget the image <alt> tag Within your website there would be images related to the content you have added. These images provide you with an excellent opportunity to increase your SEO in regards to the image search features on Google and other search engines. Yet despite this the bots cannot analyse images coherently if the <alt> tag is not included, though the name is considered. These tags should consist of relevant and precise description of what the image is about or how it fits in with your content.   7. Construct internal links Internal link constructing is an on-site SEO strategy which pertains to constructing organised and accurate link architecture among your own website pages. This then means that many pages as possible should inter-connect to one another in a hierarchical format of in-page, text hyperlinks. A particular helpful link connection feature is a sitemap, which also provides you the gain of search bots indexing you site in an improved and accelerated manner.   8. Constructing external links External link constructing is totally another being. You need to push the development of back links to and from other websites, which means links from other websites link back to the significant content on your website. If you wish to construct external links successfully, you will need to apply an appropriate amount of time to posting links onto social media websites, investigating guest blog post opportunities which then allow you to publish links back to your own website, also allowing room for informative guest comments on different websites on your subject acquire your RSS feed. The process of constructing back links is tedious, however it ultimately you will profit off producing some outstanding SEO.   9. Facilitate social media Allow for as many social media sharing preferences on your website as you possibly can. Introduce buttons/links to all the major social media sites such as Facebook, Twitter, Google plus, Linked In and others on every page on your website so that users can click on these links at any time as they are always present on every page. Your viewers can then spread the word about the content of your website and then this in a turn links to another website and you have yourself a back link.   10. Abstain from the use of Flash and images as text The search bots that index websites can only read text on websites and are unable, to a certain degree interpret Flash or image files. Therefore it would be wise to not use both as content mediums. It is smarter to stick to the use of site browsing code such as HTML, jQuery, CSS and other languages and develop complete text based written content.

SEO used to be something which was done by a technical specialist in a separate office, on the side lines of a business and seemed to have little to do with the organisation as a whole. But as the internet and how we use it has transitioned from what it used to be, most firms have begun to realise that this has to change. To make full use of their online presence, SEO has to be an integrated part of their online undertakings in every department of an organisation. Search engine optimisation is now too substantial to be left clinging on the side lines. From different departments such as customer services and human resources to marketing and public relations. Customer Services Whether it is good or bad, customers enjoy providing feedback, asking questions and leaving reviews. Due to the increased growth of the internet a single customer’s feedback or review can now be seen by millions of other potential customers and this can adversely be either good news or bad news for your business. Customer service and SEO are able to work together to help highlight any positives and reduce the force of any negatives. The essential point is to be part of the conversation. This translates to having a presence not only through your own website, blog or social media, but by also being recognised in the broader area. Therefore, you should attempt to get involved in the appropriate conversation on websites and forums other than your own. By communicating the right things in the right section certifies that SEO and social media arrive consecutively with promisingly explosive results for your company. Human Resources The 21st century job market is vastly contrary from a few years ago. Conversely the way people search for jobs has changed as well. Even committed jobs boards have witnessed their numbers falling and have had to advance to meet a new set of expectations. For your business, this provides a considerable opportunity to extend to dormant employees. A careers section inside your website can play as a reoccurring source of information for job hunters, and can be a core placement of your SEO strategy. Even if there are not any vacancies at the current time, a holding page with the information on the people who currently work for you can work favours. This is another opportunity to get your specific targeted keywords on your website, in a significant, advantageous and direct way. Public Relations Public relations and SEO are subsequently merging forces for many companies, and they should work in succession in many areas to advertise your brand and aid you to get noticed in the right places. In the environment of public relations, SEO is profoundly useful as it can aid in understanding the behaviour of people, how they search, what they search for and what keywords are being sued. Journalists are using search as well. They hunt the web for their next upcoming stories, so make sure to optimise all your content you put online so it can be seen by them. Any way you publish your content or try to get it to those intended make sure that each piece of content is optimised. This includes media such as images and video which must also be researchable and distinguishable by bots.          

Search engine optimisation (SEO) is an integral part to any accomplished website, blog or article. Henceforth it should be applied in the correct aspect. SEO in itself is quite complex for many reasons, though mainly for the fact that Google employs an algorithm which takes many factors into regard when ranking a webpage, including the fact that Google constantly keep changing the algorithm. 1. Purchasing Links As a business or for personal use you may receive a limited boost in ranking by purchasing links if your website is already popular, on the other hand you are still in effect taking a gamble. Purchased links are occasionally flagged by Google’s search engine experts. Google’s bots and an exceptional group of people at the company examine suspicious linking arrangements. 2. Keyword crowding One of the highly prone mistakes in SEO is keyword stuffing. It is not only unethical, yet this will also severely damage your search rankings. If you truly require ranking for many keywords, do so by build a separate page for each keyword and optimise accordingly. Pay attention to designing pages of benefit that have your keywords integrated into your content. 3. Duplicate Content A frequent number of people attempt to pursue same subject with a slight adjustment of very identical keywords. Using similar keywords and developing an altered website for each individual keyword will not increase the merit of your website. 4. Pursuing page rank  Page rank is critical for the success of any website. The more elevated the page rank you acquire, the improved ranking you have in search engines, subsequently the more visitors you will receive. On the other hand it is not the only metric that will aid you to boost your websites success. Google has mentioned before that page rank is just one of many indicators used to rank a website. 5. Incorrect SEO There is no correct way or only this one way when optimising your website for the search engine, however there are proven methods you can apply. There is always something current to learn regarding SEO, so do make sure your knowledge on optimisation is up to date by reading posts, blogs, guidelines or articles from qualified authors. 6. Sacrificing looks for content While some companies focus on content to expand their website, there are others that have become infatuated with the overall look and feel of their website. It is not an incorrect assumption to state that if you do not have an engaging design, there will be a handful of visitors will not be allured to your website, despite this the usage of too many graphics and/or images will burden your page and slow it down. 7. Forgetting the <alt> tag Google itself does not seem to place a large attention on ALT tags. However other search engines such as Bing and Yahoo do place emphasis on this tag. An image file would just be an image file if it is not been optimised for a keyword by the use of the ALT tag, improved results will be seen. Also another note to consider would be to name the image the keyword you want to use instead of just “image1.jpg”. 8. Leaving title tags automated The title tag is unquestionably one of the most highly regarded forms when it pertains to search engine rankings. Beginner developers tend to write long titles for each page that explains the subject in far too many words. Most important should be to keep the title tag nice and short, however the aim should be to concentrate on optimising the title tags 9. Writing insufficient content A vast number of websites, especially blogs, languish from content that is too brief. How great can a website be with very little to almost no text content? Search engine bots go through your website content looking for keywords and if there are not any for them to find then your website is not very likely to be up there in the rankings. Therefore you should not over compensate by bombarding your text with nothing but keywords but long concise and to the point paragraphs with the occasional keyword integrated in. 10. Using blogs Apart from optimising your website, you should also make use of blogging websites to promote your website. Blog services that provide free hosting such as Blogger, TypePad and others, may provide an acceptable platform and attractive value. Yet despite this they are not malleable enough to provide to the installation for Plugins, themes, and other extensions to provide exceptional SEO results.    

Facebook, the world’s most popular social networking site continues to grow in 2012. Adreamseo has been a keen follower of Facebook for many years now and recently the announcement come in that the site had reached over one billion worldwide users towards the end of 2012, user numbers have continued to increase as the social networking giants continue to dominate the market. Below are some interesting Facebook Statistics and Demographics for our first update in 2010. Around half of all active Facebook users log into their account on any given day. More than 150 million status updates are posted each day and with more than 3.5 billion photos uploaded to Facebook each month. You can imagine they may need servers harboring the size of a small island. Now you can imagine how vital social media optimisation has become right now. Constant updates and increasing popularity of your Facebook or even Twitter page is very important. There are companies out there who lead on these 2 pages mainly.

Many companies before starting there SEO campaigns ask a vital question that I always enjoy answering. I hear SEO takes a long time to kick in so why should I go with this campaign? Well lets break SEO down into reality and the factors in which you will succeed on. Lets compare Natural listing SEO on the left hand side of for e.g. google to the Pay per click on the right and banner adverts. The absence of risk on doing SEO on the natural listing is way greater than doing pay per clicks or banners. This is as there maybe fraud techniques used by competitors and you may find yourself having hundreds of clicks costing you a lot of money with no plausible outcome. Google have found ways to tackle this but they can never eliminate to zero. However the SEO on natural listing is a one off cost to your SEO expert every month and your clients can constantly click you and no money will be lost. Natural listing SEO is way more reliable as you no where you stand. Once your on the first page of google and your marketer is working on your campaign you no were you stand. You no roughly how many clicks you’re going to get and how many you will convert. Once your Search engine marketer has worked on your project to an extent and you have successfully reached the top position of google you can now feel confident that the brand awareness of your site will be epic. With some keywords reaching hundreds of thousands of searches per day you can imagine how popular your company may be. Other than SEO other marketing techniques vary on budget. So you may be there one instant then not there when the searcher comes back. Search engine optimisation brings paying customers to your door step. The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines. The targeted traffic is such that you no that once you have reached the optimum position of google you will be getting a cash cow of a website. The affordability of SEO is really good in accordance to other services. Up to £600 a month and you can get yourself a very good SEO expert who will slowly surely take your rankings up to the top of search engines. In comparisons you may forking out £1000 plus to see a plausible return on pay per click on banner ads.